Born from a Desire For Something New

A Brief History of Red & West

Founded in 2018 by 2 native Oklahomans and a North Texas ex-pat, Red & West was born out of a desire for something new. Our unique apparel combines our appreciation for classic style with pride in the state we love. From gamedays to the golf course, we create products that celebrate the Sooner State while having some fun along the way.
Our Unhitched Wagon logo honors our state’s pioneer spirit. Rumor has it that early settlers packed golf clubs in their conestogas and had long drive competitions across the prairies.
To celebrate our state’s love affair with the gridiron, we created the Vintage Helmet logo.
Our Electric Buffalo logo was developed in honor of the American Bison – the state animal of Oklahoma.
The Buffalo Head logo is a modern adaption of our Electric Buffalo logo, and is the perfect way to rep your Okie pride.

The Red & West Team

Will Bowersox

 We founded Red & West because I wanted to create classic, quality, and affordable products for people who are like me – obsessed with Oklahoma.


Favorite Logo: They’re all great (obviously), but I love the Buffalo Head logo. My Buffalo Head hat gives me magical fish catching powers. ⁠

Brent Janss

We founded Red & West because I got sick of seeing the same tired designs year after year and decided it was time for something new & fresh. ⁠


Favorite logo: Personally I am a huge fan of the Unhitched Wagon logo. Whenever I wear it people from Oklahoma come up and start a conversation.